While paid apps are more prevalent than ad-based revenue models, many developers view apps as projects rather than products, so they are not highly motivated to monetize their applications. Composed mainly… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
The past year in mobile has been even more eventful than most of us would have predicted. Our appetite for mobile data grew dramatically; Google’s Android continued its march to worldwide… Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
Once an isolated world dominated by network operators and their manufacturer partners, mobile is now a space where “outsiders” are some of the most powerful players. In 2010, companies like Google,… Read more »
But the Cupertino giant also experienced growing pains in its new mobile advertising business as it began to take on Google and a host of other players. Read more »
This morning’s big news comes from Apple, which surprised mobile onlookers by relaxing restrictions on third-party iOS development tools and publishing its new App Store review guidelines. This is undeniably good… Read more »
The second quarter of 2010 was an especially eventful one for mobile, where the landscape shifted dramatically: Android continued closing the gap with iPhone, AT&T dumped all-you-can-eat data plans in favor… Read more »
As the smartphone market has grown–and the number of applications and distributors along with it–there is a greater audience for in-app ads. Within a 60 day period in 2010 67% of… Read more »