ResearchUncertainty is the only certainty in technology today
Last week was spent at the IBM InterConnect and Green Data Center conferences in Las Vegas and San Diego respectively. At each of the conferences, there were a ton of great… Read more »
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Last week was spent at the IBM InterConnect and Green Data Center conferences in Las Vegas and San Diego respectively. At each of the conferences, there were a ton of great… Read more »
InterConnect 2015 Las Vegas is the combination of a few IBM conferences. Past conferences carried quite a bit of overlap in content. As the conversations blurred, it made sense to combine… Read more »
Today’s retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. Read more »
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
Most developers know that social media streams produce a huge volume of data and can be used to discern trending topics and brand sentiment. While that may seem like a niche… Read more »
HR departments have fallen behind the modern workforce. In most companies, marketing has adopted social business technologies more effectively and needs to transfer those skills to HR. Read more »
At this week’s IBM Insight conference in Las Vegas, IBM brought out the big guns to demonstrate their chops in the data analytics space. Insight is IBM’s conference dedicated to their… Read more »
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
Predictive analytics methods are extremely useful when dealing with the likes of fraudulent activity, imminent hardware failures, or credit risk. But these analytics algorithms are still somewhat limited. Here’s what IT… Read more »
Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration of social media into television. Read more »