ResearchOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
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In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That’s left networks and advertisers looking for other solutions. Read more »
One of the most puzzling aspects of the peering disputes that have arisen — principally between Netflix and a handful of the largest ISPs — is how little money appears to… Read more »
The “large opportunity” in TV for Apple is not in TV hardware, as Icahn suggests, but in figuring out how to get the kind of TV content and services consumers increasingly… Read more »
Insofar as the internet can be used to distribute video there’s no obvious reason to think the historical dynamic between content and distribution won’t eventually assert itself as the IPTV market… Read more »
The growing interest in live programming among ad-supported online video platforms mirrors its growing importance to the traditional TV economy. Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
Streaming services today increasingly are looking to personalized playlists to differentiate themselves and maintain user engagement. Read more »
Aereo’s greatest utility was the ability to watch must-see live TV on a phone or tablet in more or less real time, but that type of content makes up only a… Read more »
Time Warner-owned Turner is the only one of the major sports rights holders that Fox could conceivably buy as it looks to build up Fox Sports 1. Read more »