Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
As other types of publishers have before them, the TV industry’s digital strategy increasingly will need to incorporate the mobile-first principle. Read more »
The smart lock looks to be one of the most promising smart-home technologies in 2015, thanks to technology improvements, user convenience, and lower costs. Read more »
It’s clear from his responses to Verizon and AT&T, however, that Wheeler is skeptical of their apocalyptic warnings about the dire impact on future broadband investment that would ensue from reclassification… Read more »
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That’s left networks and advertisers looking for other solutions. Read more »
The growth of wearable computing, tracking, social-network analysis, and data analytics can help build both healthier and more productive companies. Read more »