Astute mobile application vendors are bringing to market applications that help mobile users connect and interact with people in close proximity. We expect this emerging market — what we call proximity-based… Read more »
The mobile platform wars heated up in a big way as 2012 came to a close: Microsoft launched Windows Phone 8, Apple continued to roll out its iPhone 5 around the… Read more »
Over-the-top (OTT) messaging applications have upended the mobile operators’ highly profitable short messaging services (SMS) business. The traditional mobile-messaging value chain is changing as upstart OTT players attack the carriers’ control… Read more »
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »