Boingo and Google have been gradually expanding a free Wi-Fi experiment across the country, using a sponsorship model to open up public hotspots to consumers. But today they scaled big, announcing… Read more »
Google is expanding its free Wi-Fi project with hotspot provider Boingo beyond the subway stations and hotzones of New York City to eight malls across the country, testing whether free wireless… Read more »
As consumers begin chaffing at the prospect of paying for Wi-Fi in public spaces, Boingo is revamping its business model through a strategic acquisition. It’s acquiring sponsored Wi-Fi access firm Cloud… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »