An unusual glitch struck Google’s ad serving tool on Wednesday morning, causing blanks spaces to appear in place of advertisements on websites like BuzzFeed, Time, Forbes and VentureBeat. The outage means… Read more »
The notorious Intellectual Ventures is creating “partnerships” in hot emerging areas of tech. The deals appear to be an attempt to deflect from IV’s awful reputation and lay the ground for… Read more »
Google and now Microsoft are moving towards an ad strategy that leaves third party cookies behind. The move is likely to bring a shift in power in the ad industry of… Read more »
AOL, which has been pushing hard to compete with Google and Yahoo in the online ad business, announced a major acquisition and solid second quarter earnings. Read more »
Online video network, Tremor Video, is going public with shares priced at $10. The lower than expected figure comes as investors watch the ad tech space ahead of other possible IPO’s… Read more »
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse. Read more »
Google’s published a blog post last week about “bad apples” in the ad industry. The meaning of the post is now clear: it was intended to rein in shady software, but… Read more »
AOL announced Marketplace, an effort to consolidate the stack of tools publishers use to serve ads. AOL is competing with Google in the ad tech field as it tries to diversify… Read more »
The process of selling digital ads is notoriously complicated and involves a lengthy list of competing companies and technologies. A recent ad tech conference explored if things will ever change -… Read more »