<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
			xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
		>

<channel>
	<title>Gigaom Search &#187; ad tech</title>
	<atom:link href="http://search.gigaom.com/tag/ad-tech/feed/" rel="self" type="application/rss+xml" />
	<link>http://search.gigaom.com</link>
	<description>Search and browse the archives</description>
	<lastBuildDate>Wed, 11 Mar 2015 13:08:37 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=4.1</generator>
	<item>
		<title>Google&#8217;s ad server suffers global failure, causing millions of ads to disappear from web</title>
		<link>https://gigaom.com/2014/11/12/googles-ad-server-suffers-global-failure-causing-millions-of-ads-to-disappear-from-web/</link>
		<comments>https://gigaom.com/2014/11/12/googles-ad-server-suffers-global-failure-causing-millions-of-ads-to-disappear-from-web/#comments</comments>
		<pubDate>Wed, 12 Nov 2014 15:15:32 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad server]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[Aol.]]></category>
		<category><![CDATA[Atlas]]></category>
		<category><![CDATA[DFP]]></category>
		<category><![CDATA[Doubleclick for Publishers]]></category>
		<category><![CDATA[Time Forbes]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=888223</guid>
		<description><![CDATA[An unusual glitch struck Google's ad serving tool on Wednesday morning, causing blanks spaces to appear in place of advertisements on websites like BuzzFeed, Time, Forbes and VentureBeat. The outage means&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/12/googles-ad-server-suffers-global-failure-causing-millions-of-ads-to-disappear-from-web/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Yahoo acquires BrightRoll for $640 million</title>
		<link>https://gigaom.com/2014/11/11/yahoo-acquires-brightroll-for-640-million/</link>
		<comments>https://gigaom.com/2014/11/11/yahoo-acquires-brightroll-for-640-million/#comments</comments>
		<pubDate>Tue, 11 Nov 2014 22:03:56 +0000</pubDate>
		<dc:creator><![CDATA[Janko Roettgers]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[video ads]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=888076</guid>
		<description><![CDATA[Yahoo is acquiring video advertising company BrightRoll for $640 million in cash. Marissa Mayer announced the acquisition with a post on the official Yahoo blog Tuesday, where she said that BrightRoll will&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/11/yahoo-acquires-brightroll-for-640-million/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch out, tech world: Patent troll Intellectual Ventures takes stake in wearable and video startups</title>
		<link>https://gigaom.com/2014/11/03/watch-out-tech-world-patent-troll-intellectual-ventures-takes-stake-in-wearable-and-video-startups/</link>
		<comments>https://gigaom.com/2014/11/03/watch-out-tech-world-patent-troll-intellectual-ventures-takes-stake-in-wearable-and-video-startups/#comments</comments>
		<pubDate>Mon, 03 Nov 2014 20:09:28 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[Boogio Bionic]]></category>
		<category><![CDATA[Fuisz Media]]></category>
		<category><![CDATA[Jose Torres]]></category>
		<category><![CDATA[Nathan Myhrvold]]></category>
		<category><![CDATA[patent troll]]></category>
		<category><![CDATA[patent trolls]]></category>
		<category><![CDATA[REFLX Labs]]></category>
		<category><![CDATA[vivent]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:TSLA]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:TSLA]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=884209</guid>
		<description><![CDATA[The notorious Intellectual Ventures is creating "partnerships" in hot emerging areas of tech. The deals appear to be an attempt to deflect from IV's awful reputation and lay the ground for&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/03/watch-out-tech-world-patent-troll-intellectual-ventures-takes-stake-in-wearable-and-video-startups/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Facebook has bought video ad tech company LiveRail</title>
		<link>https://gigaom.com/2014/07/02/facebook-has-bought-video-ad-tech-company-liverail/</link>
		<comments>https://gigaom.com/2014/07/02/facebook-has-bought-video-ad-tech-company-liverail/#comments</comments>
		<pubDate>Wed, 02 Jul 2014 18:18:19 +0000</pubDate>
		<dc:creator><![CDATA[Janko Roettgers]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[LiveRail]]></category>
		<category><![CDATA[video ads]]></category>
		<category><![CDATA[video advertising]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=855049</guid>
		<description><![CDATA[Get ready for more video ads on Facebook, and possibly video ads based on your Facebook profile elsewhere: Facebook has acquired video ad tech specialist LiveRail.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/02/facebook-has-bought-video-ad-tech-company-liverail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>F# wants to turn banner ads into web radio stations</title>
		<link>https://gigaom.com/2013/10/16/f-wants-to-turn-banner-ads-into-web-radio-stations/</link>
		<comments>https://gigaom.com/2013/10/16/f-wants-to-turn-banner-ads-into-web-radio-stations/#comments</comments>
		<pubDate>Wed, 16 Oct 2013 14:00:42 +0000</pubDate>
		<dc:creator><![CDATA[Janko Roettgers]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[F]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=704983</guid>
		<description><![CDATA[Everyone hates banner ads. Everyone loves music. So what happens when you combine one with the other?]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/16/f-wants-to-turn-banner-ads-into-web-radio-stations/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Microsoft plans to drop cookies, embrace cross-device tracking tools</title>
		<link>https://gigaom.com/2013/10/10/microsoft-plans-to-drop-cookies-embrace-cross-device-tracking-tools/</link>
		<comments>https://gigaom.com/2013/10/10/microsoft-plans-to-drop-cookies-embrace-cross-device-tracking-tools/#comments</comments>
		<pubDate>Thu, 10 Oct 2013 16:17:45 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[third party cookies]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:MSFT]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:MSFT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=703463</guid>
		<description><![CDATA[Google and now Microsoft are moving towards an ad strategy that leaves third party cookies behind. The move is likely to bring a shift in power in the ad industry of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/10/10/microsoft-plans-to-drop-cookies-embrace-cross-device-tracking-tools/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AOL buys video start-up Adap.tv for $405M, beats earnings estimates</title>
		<link>https://gigaom.com/2013/08/07/aol-buys-video-start-up-adap-tv-for-405m-beats-earnings-estimates/</link>
		<comments>https://gigaom.com/2013/08/07/aol-buys-video-start-up-adap-tv-for-405m-beats-earnings-estimates/#comments</comments>
		<pubDate>Wed, 07 Aug 2013 11:18:50 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[Adap.tv]]></category>
		<category><![CDATA[Aol.]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AOL]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=676875</guid>
		<description><![CDATA[AOL, which has been pushing hard to compete with Google and Yahoo in the online ad business, announced a major acquisition and solid second quarter earnings.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/08/07/aol-buys-video-start-up-adap-tv-for-405m-beats-earnings-estimates/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AOL has a big plan to grab TV ad dollars</title>
		<link>https://gigaom.com/2013/07/24/aol-has-a-big-plan-to-grab-tv-ad-dollars/</link>
		<comments>https://gigaom.com/2013/07/24/aol-has-a-big-plan-to-grab-tv-ad-dollars/#comments</comments>
		<pubDate>Wed, 24 Jul 2013 14:33:57 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad stack]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[Aol.]]></category>
		<category><![CDATA[Programmatic Upfront]]></category>
		<category><![CDATA[tim armstrong]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=671062</guid>
		<description><![CDATA[AOL announced a "Programmatic Upfront" in September at which it hopes brands will commit to spending millions of dollars.]]></description>
		<wfw:commentRss>https://gigaom.com/2013/07/24/aol-has-a-big-plan-to-grab-tv-ad-dollars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tremor Video launches IPO, prices shares lower than expected (Update)</title>
		<link>https://gigaom.com/2013/06/26/tremor-video-launches-ipo-prices-shares-lower-than-expected/</link>
		<comments>https://gigaom.com/2013/06/26/tremor-video-launches-ipo-prices-shares-lower-than-expected/#comments</comments>
		<pubDate>Thu, 27 Jun 2013 05:53:15 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[initial public offerings (IPOs)]]></category>
		<category><![CDATA[ipo]]></category>
		<category><![CDATA[tremor video]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=662010</guid>
		<description><![CDATA[Online video network, Tremor Video, is going public with shares priced at $10. The lower than expected figure comes as investors watch the ad tech space ahead of other possible IPO's&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2013/06/26/tremor-video-launches-ipo-prices-shares-lower-than-expected/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google: video ads for news tripled last year, 2 in 5 bought ads for first time</title>
		<link>https://gigaom.com/2013/06/11/google-video-ads-for-news-tripled-last-year-2-in-5-bought-ads-for-first-time/</link>
		<comments>https://gigaom.com/2013/06/11/google-video-ads-for-news-tripled-last-year-2-in-5-bought-ads-for-first-time/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 13:00:40 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad tech]]></category>
		<category><![CDATA[online-video]]></category>
		<category><![CDATA[tremor video]]></category>
		<category><![CDATA[video ads]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AOL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://paidcontent.org/?p=230909</guid>
		<description><![CDATA[Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse. ]]></description>
		<wfw:commentRss>https://gigaom.com/2013/06/11/google-video-ads-for-news-tripled-last-year-2-in-5-bought-ads-for-first-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>