Google’s published a blog post last week about “bad apples” in the ad industry. The meaning of the post is now clear: it was intended to rein in shady software, but… Read more »
AOL announced Marketplace, an effort to consolidate the stack of tools publishers use to serve ads. AOL is competing with Google in the ad tech field as it tries to diversify… Read more »
The process of selling digital ads is notoriously complicated and involves a lengthy list of competing companies and technologies. A recent ad tech conference explored if things will ever change -… Read more »
Looking for the turnaround story of 2013? Stop looking at Yahoo — it’s AOL that’s the real deal. The company has quietly put in place a powerful strategy based on media,… Read more »
The Huffington Post’s new Conversations feature rounds up individual discussions taking place within comment sections and gives them a webpage of their own. It’s an attempt to fix comment chaos and… Read more »
Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company… Read more »
San Francisco-based ad tech firm Triggit announced on Thursday that it had raised $7.4 million in Series B funding, led by Spark Capital and Foundry Group. The funding comes after months… Read more »
A study of Black Friday cyber-shopping said that social media advertising was a big bust with few people buying things in response to an ad from Facebook. The story is very… Read more »
Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the… Read more »
Many small businesses have had few options beyond Google’s AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective… Read more »