In Netflix’s subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content’s value… Read more »
An SMS poll can be a powerful thing if the audience you’re tracking relies solely on mobile phones for their connectivity. GeoPoll is putting text and voice surveys to work in… Read more »
Apart from the loss of viewers, traditional TV networks are also losing their monopoly on A-list creative talent. On Thursday, Amazon formally announced it was beginning production on the first six… Read more »
NBC is treating its coverage of the Winter Olympics in Vancouver, B.C., as a laboratory to try to figure out how people are watching the games across the network’s multiple platforms,… Read more »