Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration of social media into television. Read more »
While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public… Read more »
Twitter has officially acquired Bluefin Labs, confirming earlier reports and demonstrating its intent to move into the television and media markets, working to understand how people are interacting with that content… Read more »
Reports came out on Monday that Twitter has acquired Bluefin Labs, a company that attempts to measure interaction around television and media on social media and provide feedback to businesses and… Read more »
A new category of digital media has emerged in the living room: social TV. This relatively new concept can be defined as any application, website or software that allows viewers to… Read more »
Don’t listen to the naysayers. The time to jump into healthcare IT is now, said Frank Moss, director of the new media medicine at MIT’s Media Lab. Creative technologists working in… Read more »
This year’s fall TV season is going to bring us a whole lot of hash tags. Trendrr’s new enterprise measurement tools can help TV executives understand whether initiatives like these are… Read more »
Which TV shows are drawing the most commenters and the largest share of the social media conversation? Bluefin Labs is using social media to not only measure engagement during TV shows,… Read more »