At Gigaom’s Roadmap conference, letterer and type designer Jessica Hische stressed the importance of knowing your brand before you build a logo because it will stay with you for awhile. Read more »
The Microsoft Lumia 535, a selfie-focused budget handset, is the first offspring of the company’s Nokia purchase not to use the Finnish firm’s branding. Read more »
If borne out, this week’s reports that the next generation of Google’s TV product could be branded “Nexus TV,” suggest Google may finally be getting both the strategy and the branding… Read more »
After testing out its new prepaid mobile brand in several states, AT&T is making Aio Wireless available online to the whole country. The service targets T-Mobile customers, setting off a hissing… Read more »
William James said, ‘You can judge a man’s intelligence by how well he agrees with you.’ In that regard, I think Terry Heaton is a wise man indeed. He thought that… Read more »
It was perhaps a very badly kept secret, but Huawei has officially confirmed it will be the latest vendor to build T-Mobile USA’s MyTouch smartphones. These phones aren’t bottom-of-the-portfolio placeholders, and… Read more »
The debate touched off last week by a story in The Guardian (a GigaOM investor) about the apparently paltry earnings Google has reaped so far from the Android OS continues into… Read more »
Apple’s iCloud became available to Mac and iOS device customers today. With the explicit name-association to “cloud,” and the marketing push that Apple is giving this, we will no doubt very… Read more »
Twitter has finally laid its hands on trademark rights to the word “tweet,” but the case provides yet another lesson in why companies have t… Read more »
Apple was saw the biggest gain in this year’s annual Interbrand report of the world’s most valuable brands, with an estimated value of $33.5 billion and growth of 58 percent when… Read more »