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	<title>Gigaom Search &#187; brands</title>
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		<title>Real-time brand tweeting is an art, not a science</title>
		<link>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/</link>
		<comments>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/#comments</comments>
		<pubDate>Thu, 05 Feb 2015 01:11:59 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[dunk after dark]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[engagement]]></category>
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		<category><![CDATA[retweet]]></category>
		<category><![CDATA[Super Bowl]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:EBAY]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=912585</guid>
		<description><![CDATA[As everyone knows, there's a second kind of competition going on during the Super Bowl, and it has nothing to do with football, commercials, or puppies: The Twitter Bowl. Which brand&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Can media do for Snapchat what it did for Facebook?</title>
		<link>https://gigaom.com/2015/01/27/can-media-do-for-snapchat-what-it-did-for-facebook/</link>
		<comments>https://gigaom.com/2015/01/27/can-media-do-for-snapchat-what-it-did-for-facebook/#comments</comments>
		<pubDate>Wed, 28 Jan 2015 00:22:16 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media brands]]></category>
		<category><![CDATA[media content]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[the Daily Mail]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SCOR]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=910113</guid>
		<description><![CDATA[Snapchat is distancing itself from its core messaging feature with its new Discover product. Instead of offering new communication tools, it's focusing on media content to hook users. It's hoping that will&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/27/can-media-do-for-snapchat-what-it-did-for-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Vine rings in its second year by hitting 1.5 billion daily loops</title>
		<link>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/</link>
		<comments>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/#comments</comments>
		<pubDate>Mon, 26 Jan 2015 18:17:00 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[loops]]></category>
		<category><![CDATA[loops daily]]></category>
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		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[teen social media stardom]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=909706</guid>
		<description><![CDATA[Video app Vine celebrated its second anniversary Saturday, prompting product head Jason Toff to share new metrics. The company is now seeing 1.5 billion loops, or plays, a day of its&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Snapchat&#8217;s chief money man left the company. But why now?</title>
		<link>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/</link>
		<comments>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/#comments</comments>
		<pubDate>Tue, 20 Jan 2015 20:37:38 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad sales]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[revenue]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=907993</guid>
		<description><![CDATA[A week after news broke that Snapchat was charging $750,000 for one day of ephemeral ad placement, Snapchat's head of revenue Mike Randall is out, according to a Re/Code report. Randall ran the company's advertising&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Will Pinterest prove its worth in 2015?</title>
		<link>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/</link>
		<comments>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/#comments</comments>
		<pubDate>Wed, 31 Dec 2014 00:18:34 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[everyone]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[Make]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[photo sharing]]></category>
		<category><![CDATA[PIN]]></category>
		<category><![CDATA[pinned]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[promoted pins]]></category>
		<category><![CDATA[publish]]></category>
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		<category><![CDATA[reservation-based]]></category>
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		<category><![CDATA[visuals]]></category>
		<category><![CDATA[wider scale]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=903326</guid>
		<description><![CDATA[The next year will be the most important one of Pinterest's life. Until now, the company has focused on its application and its audience, to the detriment of its coffers. It had the&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes, your media outlet can learn something from the Kardashians</title>
		<link>https://gigaom.com/2014/11/21/yes-your-media-outlet-can-learn-something-from-the-kardashians/</link>
		<comments>https://gigaom.com/2014/11/21/yes-your-media-outlet-can-learn-something-from-the-kardashians/#comments</comments>
		<pubDate>Fri, 21 Nov 2014 20:37:34 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kardashian]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=890979</guid>
		<description><![CDATA[Whether you like them or not, the Kardashians are a powerful media brand, so it's worth thinking about how they approach marketing that brand and engaging with their audience]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/21/yes-your-media-outlet-can-learn-something-from-the-kardashians/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Since joining Facebook, Instagram is getting more and more love from big brands</title>
		<link>https://gigaom.com/2014/10/29/since-joining-facebook-instagram-is-getting-more-and-more-love-from-big-brands/</link>
		<comments>https://gigaom.com/2014/10/29/since-joining-facebook-instagram-is-getting-more-and-more-love-from-big-brands/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 20:56:22 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[interbrand 100]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[tips of the trade]]></category>
		<category><![CDATA[users]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=884781</guid>
		<description><![CDATA[Instagram is more popular than ever with the Fortune 500 companies who use it to build their brands.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/29/since-joining-facebook-instagram-is-getting-more-and-more-love-from-big-brands/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When brands become media: Mozilla launches an online magazine called Open Standard</title>
		<link>https://gigaom.com/2014/10/16/when-brands-become-media-mozilla-launches-an-online-magazine-called-open-standard/</link>
		<comments>https://gigaom.com/2014/10/16/when-brands-become-media-mozilla-launches-an-online-magazine-called-open-standard/#comments</comments>
		<pubDate>Thu, 16 Oct 2014 17:41:50 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=881442</guid>
		<description><![CDATA[As so many brands have done, Mozilla -- the non-profit foundation behind the Firefox browser -- has become a media entity, by launching an online magazine that it says will focus&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/16/when-brands-become-media-mozilla-launches-an-online-magazine-called-open-standard/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It looks as if Microsoft will stop using the &#8220;Nokia&#8221; name entirely</title>
		<link>https://gigaom.com/2014/09/10/it-looks-as-if-microsoft-will-stop-using-the-nokia-name-entirely/</link>
		<comments>https://gigaom.com/2014/09/10/it-looks-as-if-microsoft-will-stop-using-the-nokia-name-entirely/#comments</comments>
		<pubDate>Wed, 10 Sep 2014 18:39:41 +0000</pubDate>
		<dc:creator><![CDATA[Kif Leswing]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Here]]></category>
		<category><![CDATA[Verge]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:MSFT]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NOK]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=872129</guid>
		<description><![CDATA[According to a leaked internal document, Microsoft plans to stop using the "Nokia" brand and to drop the "phone" from Windows Phone. ]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/10/it-looks-as-if-microsoft-will-stop-using-the-nokia-name-entirely/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Vine’s new features may help it with marketers but could repel its teen audience</title>
		<link>https://gigaom.com/2014/08/20/vines-new-features-may-help-it-with-marketers-but-could-repel-its-teen-audience/</link>
		<comments>https://gigaom.com/2014/08/20/vines-new-features-may-help-it-with-marketers-but-could-repel-its-teen-audience/#comments</comments>
		<pubDate>Wed, 20 Aug 2014 23:23:00 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[maturity]]></category>
		<category><![CDATA[new features]]></category>
		<category><![CDATA[social video]]></category>
		<category><![CDATA[teens]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=866687</guid>
		<description><![CDATA[Vine's newest feature lets users import video into the app. This is bound to delight the brands trying to reach teens, who can now produce prettier Vines, at the risk of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/20/vines-new-features-may-help-it-with-marketers-but-could-repel-its-teen-audience/feed/</wfw:commentRss>
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