Emerson Spartz started creating viral content websites when he was 12, and now he runs a company that specializes in understanding how content spreads, and why — something more media companies… Read more »
BuzzFeed strenuously denies that it engages in what some call “clickbait,” which the site defines as not following through on the promise of a headline — but that’s not the only… Read more »
Facebook exerts a huge amount of control over how millions of people get their news, and media companies are right to be nervous about this state of affairs — so what… Read more »
BuzzFeed got a lot of attention for a story about a secret network of location-tracking devices hidden in New York City phone booths — but the truth is a lot more… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read… Read more »
Writer David Sessions argues in a piece at Patrol magazine that journalism is worse because of the effects of the internet — but most of the things that he and others… Read more »
Facebook’s latest update to its ranking algorithm is supposedly designed to combat “clickbait” headlines in the content shared on the network — but all it does is reinforce how little we… Read more »
The editor-in-chief of the Telegraph Media Group says the newspaper has seen a large increase in traffic as a result of two strategies: focusing on Facebook more than Twitter, and devoting… Read more »
You might think the market for viral clickbait sites is already saturated, but The Independent newspaper in Britain has launched its own version anyway, called i100 — complete with celebrity gossip,… Read more »