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	<title>Gigaom Search &#187; Clickbait</title>
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		<title>When content becomes a virus, the viral scientists ultimately win</title>
		<link>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/</link>
		<comments>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/#comments</comments>
		<pubDate>Tue, 30 Dec 2014 20:58:09 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Emerson Spartz]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Upworthy]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=903302</guid>
		<description><![CDATA[Emerson Spartz started creating viral content websites when he was 12, and now he runs a company that specializes in understanding how content spreads, and why -- something more media companies&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/when-content-becomes-a-virus-the-viral-scientists-ultimately-win/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>Does BuzzFeed engage in clickbait? That depends on your definition</title>
		<link>https://gigaom.com/2014/11/07/does-buzzfeed-engage-in-clickbait-that-depends-on-your-definition/</link>
		<comments>https://gigaom.com/2014/11/07/does-buzzfeed-engage-in-clickbait-that-depends-on-your-definition/#comments</comments>
		<pubDate>Fri, 07 Nov 2014 19:38:27 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[traffic]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=887212</guid>
		<description><![CDATA[BuzzFeed strenuously denies that it engages in what some call "clickbait," which the site defines as not following through on the promise of a headline -- but that's not the only&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/07/does-buzzfeed-engage-in-clickbait-that-depends-on-your-definition/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>So Facebook controls the way millions of people get their news. What should we do about it?</title>
		<link>https://gigaom.com/2014/10/27/so-facebook-controls-the-way-millions-of-people-get-their-news-what-should-we-do-about-it/</link>
		<comments>https://gigaom.com/2014/10/27/so-facebook-controls-the-way-millions-of-people-get-their-news-what-should-we-do-about-it/#comments</comments>
		<pubDate>Mon, 27 Oct 2014 17:32:22 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=883947</guid>
		<description><![CDATA[Facebook exerts a huge amount of control over how millions of people get their news, and media companies are right to be nervous about this state of affairs -- so what&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/27/so-facebook-controls-the-way-millions-of-people-get-their-news-what-should-we-do-about-it/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Scare stories about ad beacons don&#8217;t help us talk about the risks of digital surveillance</title>
		<link>https://gigaom.com/2014/10/07/digital-surveillance-is-an-important-topic-but-scare-stories-about-ad-beacons-dont-help/</link>
		<comments>https://gigaom.com/2014/10/07/digital-surveillance-is-an-important-topic-but-scare-stories-about-ad-beacons-dont-help/#comments</comments>
		<pubDate>Tue, 07 Oct 2014 17:51:34 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beacons]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Hype]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Techno-panic]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=879023</guid>
		<description><![CDATA[BuzzFeed got a lot of attention for a story about a secret network of location-tracking devices hidden in New York City phone booths -- but the truth is a lot more&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/07/digital-surveillance-is-an-important-topic-but-scare-stories-about-ad-beacons-dont-help/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews</title>
		<link>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/</link>
		<comments>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/#comments</comments>
		<pubDate>Mon, 29 Sep 2014 15:00:32 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=876781</guid>
		<description><![CDATA[Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When does giving the reader what they want turn into clickbait? It&#8217;s complicated</title>
		<link>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/</link>
		<comments>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/#comments</comments>
		<pubDate>Fri, 29 Aug 2014 16:58:28 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[traffic]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868925</guid>
		<description><![CDATA[The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Journalism and the internet: Is it the best of times? No &#8212; but it&#8217;s not the worst of times either</title>
		<link>https://gigaom.com/2014/08/28/journalism-and-the-internet-is-it-the-best-of-times-no-but-its-not-the-worst-of-times-either/</link>
		<comments>https://gigaom.com/2014/08/28/journalism-and-the-internet-is-it-the-best-of-times-no-but-its-not-the-worst-of-times-either/#comments</comments>
		<pubDate>Thu, 28 Aug 2014 23:40:15 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=868745</guid>
		<description><![CDATA[Writer David Sessions argues in a piece at Patrol magazine that journalism is worse because of the effects of the internet -- but most of the things that he and others&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/28/journalism-and-the-internet-is-it-the-best-of-times-no-but-its-not-the-worst-of-times-either/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Algorithm tweaks don&#8217;t change the bottom line: Facebook is in charge of what you see</title>
		<link>https://gigaom.com/2014/08/25/algorithm-tweaks-dont-change-the-bottom-line-facebook-is-in-charge-of-what-you-see/</link>
		<comments>https://gigaom.com/2014/08/25/algorithm-tweaks-dont-change-the-bottom-line-facebook-is-in-charge-of-what-you-see/#comments</comments>
		<pubDate>Tue, 26 Aug 2014 01:43:09 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=867694</guid>
		<description><![CDATA[Facebook's latest update to its ranking algorithm is supposedly designed to combat "clickbait" headlines in the content shared on the network -- but all it does is reinforce how little we&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/25/algorithm-tweaks-dont-change-the-bottom-line-facebook-is-in-charge-of-what-you-see/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Facebook shifts its algorithm to fight clickbait. Will it kill off Upworthy and Buzzfeed?</title>
		<link>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/</link>
		<comments>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/#comments</comments>
		<pubDate>Mon, 25 Aug 2014 17:45:12 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=867549</guid>
		<description><![CDATA[Facebook is going after clickbait with its new algorithm changes. That could have a profound impact on the traffic Buzzfeed, Upworthy and their lesser rivals see.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/25/facebook-shifts-its-algorithm-to-fight-clickbait-will-it-kill-off-upworthy-and-buzzfeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to increase your readership? Forget about Twitter and stop posting so many stories, says the Telegraph</title>
		<link>https://gigaom.com/2014/08/01/want-to-increase-your-readership-forget-about-twitter-and-stop-posting-so-many-stories-says-the-telegraph/</link>
		<comments>https://gigaom.com/2014/08/01/want-to-increase-your-readership-forget-about-twitter-and-stop-posting-so-many-stories-says-the-telegraph/#comments</comments>
		<pubDate>Fri, 01 Aug 2014 16:02:30 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Readership]]></category>
		<category><![CDATA[telegraph]]></category>
		<category><![CDATA[traffic]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=862107</guid>
		<description><![CDATA[The editor-in-chief of the Telegraph Media Group says the newspaper has seen a large increase in traffic as a result of two strategies: focusing on Facebook more than Twitter, and devoting&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/01/want-to-increase-your-readership-forget-about-twitter-and-stop-posting-so-many-stories-says-the-telegraph/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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