In countless movies that depict our future digital lives, larger-than-life dashboards loom, delivering whatever information you seek at the touch of a screen. Every data point is visually compelling, easily digestible,… Read more »
Social media and content marketing are interrelated, with social having emerged as a cost-effective and efficient way for marketers to share branded content. Read more »
Recent results show that Outbrain and Taboola far outpace other content discovery networks in terms of promoted visits driven through their networks, according to data from Compete Pro. Read more »
Contently, a New York-based startup that specializes in content marketing, has launched a non-profit foundation that will use some of the revenue from its marketing business to fund investigative journalism Read more »
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
Is NewsCred a news company or an ad company or a software service? The answer is all three. That, along with its partnerships with names like the New York Times and… Read more »
Big publishers like Time and USA Today are posting “stories” on their web sites that are really ads. Taboola, a company responsible for distributing those ads, is promising more transparency by… Read more »
For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results. Read more »
The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source… Read more »
Companies like Johnson & Johnson have long encouraged consumers to spread the word about their products. These marketing campaigns are taking on new twists in the age of social media. Read more »