Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration of social media into television. Read more »
Many of the biggest stories in the connected consumer space occurred mostly offstage in 2012. Apple conducted behind-the-scenes discussions about rolling out new media services in 2013 and beyond. Google spent… Read more »
In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »
Online platforms are sharpening their pitches to advertisers as they compete more aggressively with traditional platforms for marketing dollars. AOL is making perhaps the most direct bid to shift marketing dollars… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Playboy Getting into TV Everywhere; adult network in talks with operators about wrapping an online option into the pay channel’s subscription. (Multichannel News) Shenanigans with Video Ad Delivery; some video ad… Read more »
This post was originally written for GigaOM’s syndicated column relationship with BusinessWeek. It’s relevant to NewTeeVee so we’re publishing it here as well. The sharp growth in online video viewing, increasing… Read more »
Hollywood Interactive Gets $5 Million; company receives Series A led by BlueRun Ventures, and secures Joan and Melissa Rivers for red-carpet coverage. (Variety) Online Video CPMs Higher Than Display Ads; new… Read more »
It’s pros before average Joes when it comes to online video ad revenue. That’s the word from a study just released by The Diffusion Group, which forecasts that professionally produced content… Read more »