ResearchTV networks getting that sinking feeling
The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
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The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical. Read more »
Nearly 60 percent of companies said they were going to increase their digital marketing spending, while 37 percent expected a flat budget. Few are decreasing spending, even in a tough economy… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital techniques to capture the efficiencies and targeting ability offered by… Read more »
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what… Read more »
Digital marketing is being used consistently across the entire customer experience. Marketers say all marketing funnel objectives are important. Read more »
Google has lately made a series of moves clearly aimed at positioning itself to dominate live online video advertising just as it does with search advertising. Read more »
Facebook announced two new updates to its ads on Thursday, including a way for users to give feedback about the ads they see. Read more »
Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are… Read more »
Just a few months after it started testing ads in user streams, Instagram has signed an advertising deal with agency Omnicom that is reportedly worth up to $100 million. Read more »