Research10 strategies for improving content marketing with analytics
For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results. Read more »
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For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results. Read more »
A new study from disruptive economics guru Clayton Christensen’s think tank gives more clarity into how online learning could shape the future of education. Read more »
Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in… Read more »
Publishers must now focus on a strategy for effectively licensing digital content. In the latest GigaOM Research Podcast, analyst Paul Sweeting discusses why we need a strategy and how it will… Read more »
Publishers must now focus on a strategy for effectively licensing digital content. In the latest GigaOM Research Podcast, analyst Paul Sweeting discusses why we need a strategy and how it will… Read more »
Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. Millions of investment dollars and countless development hours have… Read more »
Publishing giant Wiley has launched Digital Classroom, an online marketplace of software training videos and digital books. Read more »
Benchprep, a digital learning startup based in Chicago, is rolling out video-based software training courses targeting college and high school students, not adults looking for professional development. Read more »
According to Press+ data, the average price of a monthly digital subscription is now $9.26 — up from $6.85 at the beginning of 2012. Publishers are also offering fewer articles for… Read more »
In March 2012, GigaOM Pro fielded a survey to a nationally representative sample of U.S. consumers. The results provide insights into how people discover and influence at the dawn of the… Read more »