As more sites focus on longform content, Fast Company disclosed some statistics on how its longer pieces have been doing — but the data shows that the real secret isn’t length… Read more »
New owner Jay Penske is shutting down Variety magazine’s daily print edition and removing the paywall around the century-old tabloid’s online content. But will these radical moves help the paper survive… Read more »
Digital and social discovery tools may be in their relative infancy and also may not yet be strongly impacting mainstream media audiences, but their relationship with the similarly early-stage paid-content sector… Read more »
Social explorers are at the vanguard of paid content. They markedly over-index on all forms of paid-content adoption, not only in comparison to overall consumers but also in relation to all… Read more »
Research by the Pew Center has turned up several examples of newspapers that seem to have reversed the declining revenue most of the industry is suffering from, although the methods they… Read more »
Until now, the Atlantic has been the poster child for traditional media entities that have succeeded online, but the New Yorker looks to be planning some major moves of its own… Read more »
Hammered by declining print advertising revenue in much the same way newspapers have been, Time Inc. announced that it is laying off about 500 of its staff. But are the cuts… Read more »
In a recent “Ask Me Anything” interview with Reddit users, the Washington bureau chief for the New York Times had some refreshingly reasonable things to say about how the web has… Read more »
As the traditional media industry continues to struggle with the disruption caused by the web, some sceptics argue that a “digital first” approach isn’t the answer — but the reality is… Read more »
According to a new report from research firm eMarketer, Google is expected to lead the US display ad market in 2012, after losing the top spot to Facebook last year. The… Read more »