ResearchReferral marketing characteristics
A sizable number of marketers also believe referral helps them capitalize on their social follower base and capitalize on their existing email user subscriber base. Read more »
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A sizable number of marketers also believe referral helps them capitalize on their social follower base and capitalize on their existing email user subscriber base. Read more »
Marketers ranked social right behind email as the most effective tactic for brand awareness and customer retention, but perceptions of social’s efficacy for acquisition and conversion dipped noticeably. Read more »
Even email fans use email as part of a multi-pronged customer acquisition approach. Most marketers get fewer than 25 percent of their new customers from email marketing Read more »
56 percent of marketers surveyed identified email as being most effective at retention, several points ahead of social media marketing. Read more »
Companies that spend over $1 million yearly on digital marketing are fueling spending on social media marketing. Companies with smaller budgets are accountable for a large portion of content marketing and… Read more »
LinkedIn has its eyes on a billion-dollar B2B marketing business. It’s got a sporting chance, but marketers need independent marketing platforms as well. Read more »
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
The marketing automation arms race continued as IBM snaps up Silverpop to contend with Oracle, Salesforce.com, Adobe — you name it. Read more »
The surveillance involved is more frightening than the ads are annoying. Read more »
It’s the first time a CEO of a big cable company has come out and said that the long hold on his company’s cable TV assets is probably a bad idea,… Read more »