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	<title>Gigaom Search &#187; engagement</title>
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		<title>While others shut down comments, the NYT wants to expand them</title>
		<link>http://gigaom.com/2015/02/25/while-others-shut-down-comments-the-nyt-wants-to-expand-them/</link>
		<comments>http://gigaom.com/2015/02/25/while-others-shut-down-comments-the-nyt-wants-to-expand-them/#comments</comments>
		<pubDate>Wed, 25 Feb 2015 21:50:45 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[engagement]]></category>
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<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=917248</guid>
		<description><![CDATA[While many other media organizations have gotten rid of their reader comments, including Reuters and Bloomberg, the New York Times says it plans to expand its commenting features and invest more&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/25/while-others-shut-down-comments-the-nyt-wants-to-expand-them/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Real-time brand tweeting is an art, not a science</title>
		<link>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/</link>
		<comments>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/#comments</comments>
		<pubDate>Thu, 05 Feb 2015 01:11:59 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[dunk after dark]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[engagement]]></category>
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		<category><![CDATA[Popular]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[Super Bowl]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:EBAY]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=912585</guid>
		<description><![CDATA[As everyone knows, there's a second kind of competition going on during the Super Bowl, and it has nothing to do with football, commercials, or puppies: The Twitter Bowl. Which brand&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/02/04/real-time-brand-tweeting-is-an-art-not-a-science/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Guardian digital editor is right &#8212; ending comments is a mistake</title>
		<link>http://gigaom.com/2015/02/03/guardian-digital-editor-is-right-ending-comments-is-a-mistake/</link>
		<comments>http://gigaom.com/2015/02/03/guardian-digital-editor-is-right-ending-comments-is-a-mistake/#comments</comments>
		<pubDate>Tue, 03 Feb 2015 18:56:28 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[open journalism]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=912121</guid>
		<description><![CDATA[Guardian digital editor and former New York Times staffer Aron Pilhofer says media outlets are making a monumental mistake by ending comments, instead of focusing on how they can use them&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/03/guardian-digital-editor-is-right-ending-comments-is-a-mistake/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
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		<title>RebelMouse wants to help media companies own their social graph</title>
		<link>https://gigaom.com/2015/01/23/rebelmouse-wants-to-help-media-companies-own-their-social-graph/</link>
		<comments>https://gigaom.com/2015/01/23/rebelmouse-wants-to-help-media-companies-own-their-social-graph/#comments</comments>
		<pubDate>Fri, 23 Jan 2015 19:23:05 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[paul berry]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[RebelMouse]]></category>
		<category><![CDATA[Social]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=909282</guid>
		<description><![CDATA[After leaving the Huffington Post, former CTO Paul Berry built a social-content management platform called RebelMouse to help media make their content more viral -- and now RebelMouse wants to help&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/23/rebelmouse-wants-to-help-media-companies-own-their-social-graph/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Snapchat hiring journalists to become its own publisher</title>
		<link>https://gigaom.com/2015/01/22/snapchat-hiring-journalists-to-become-its-own-publisher/</link>
		<comments>https://gigaom.com/2015/01/22/snapchat-hiring-journalists-to-become-its-own-publisher/#comments</comments>
		<pubDate>Thu, 22 Jan 2015 21:51:09 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
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		<guid isPermaLink="false">http://gigaom.com/?p=908940</guid>
		<description><![CDATA[Not content to rely on major brands for its new media exploration section, Snapchat is also planning on making its own according to a new report by Digiday. The company will&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/22/snapchat-hiring-journalists-to-become-its-own-publisher/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s why NBC Sports built a soccer fan social networking app</title>
		<link>https://gigaom.com/2015/01/21/heres-why-nbc-sports-built-a-soccer-fan-social-networking-app/</link>
		<comments>https://gigaom.com/2015/01/21/heres-why-nbc-sports-built-a-soccer-fan-social-networking-app/#comments</comments>
		<pubDate>Wed, 21 Jan 2015 20:04:14 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[find soccer fans]]></category>
		<category><![CDATA[Matchmaking]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[the World Cup]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=907417</guid>
		<description><![CDATA[If you're a soccer fan in America, life is hard. The best players for the sport you love live overseas. Most U.S. citizens only care about the game once every four years, when it's&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/21/heres-why-nbc-sports-built-a-soccer-fan-social-networking-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>News flash for the NYT: You and BuzzFeed aren&#8217;t that different</title>
		<link>https://gigaom.com/2015/01/14/news-flash-for-the-nyt-you-and-buzzfeed-arent-that-different/</link>
		<comments>https://gigaom.com/2015/01/14/news-flash-for-the-nyt-you-and-buzzfeed-arent-that-different/#comments</comments>
		<pubDate>Wed, 14 Jan 2015 19:30:32 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[sharing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=906556</guid>
		<description><![CDATA[In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it is -- and how it&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/14/news-flash-for-the-nyt-you-and-buzzfeed-arent-that-different/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Twitter&#8217;s &#8220;while you were away&#8221; feature sums up a crucial dilemma</title>
		<link>https://gigaom.com/2015/01/02/twitters-while-you-were-away-feature-sums-up-a-crucial-dilemma/</link>
		<comments>https://gigaom.com/2015/01/02/twitters-while-you-were-away-feature-sums-up-a-crucial-dilemma/#comments</comments>
		<pubDate>Fri, 02 Jan 2015 16:42:09 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[engagement]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=903578</guid>
		<description><![CDATA[Twitter is trying to appeal to new users with enhancements like its "while you were away" feature, which recommends content a user might have missed -- but every tweak risks pushing&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/02/twitters-while-you-were-away-feature-sums-up-a-crucial-dilemma/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Instead of killing comments, we should be trying to fix them</title>
		<link>http://gigaom.com/2014/12/15/instead-of-killing-comments-we-should-be-trying-to-fix-them/</link>
		<comments>http://gigaom.com/2014/12/15/instead-of-killing-comments-we-should-be-trying-to-fix-them/#comments</comments>
		<pubDate>Mon, 15 Dec 2014 23:14:34 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=900582</guid>
		<description><![CDATA[Many media sites are deciding to shut down reader comments because they have become troll and spam-filled cesspools -- but why not show how much you value readers by spending the&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2014/12/15/instead-of-killing-comments-we-should-be-trying-to-fix-them/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>Ending reader comments is a mistake, even if you are Reuters</title>
		<link>https://gigaom.com/2014/11/11/ending-reader-comments-is-a-mistake-even-if-you-are-reuters/</link>
		<comments>https://gigaom.com/2014/11/11/ending-reader-comments-is-a-mistake-even-if-you-are-reuters/#comments</comments>
		<pubDate>Tue, 11 Nov 2014 17:26:49 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[journalism]]></category>
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		<category><![CDATA[News]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=887928</guid>
		<description><![CDATA[Reuters says the conversation about news content has moved to social platforms like Twitter and Facebook, so it is removing the ability for readers to comment on its stories -- but&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/11/ending-reader-comments-is-a-mistake-even-if-you-are-reuters/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
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