Many journalists probably see Reddit as an internet sideshow filled with nerds discussing video games, but GM Erik Martin makes the point that it’s also a great way to find people… Read more »
Twitter has released updated figures on how many of its users read tweets using some kind of third-party or automated service, saying about 20 million accounts fit that description. While these… Read more »
ProPublica GM Dick Tofel doesn’t think the new trend of encouraging publishers to track “engaged time” is all it’s cracked up to be, but defenders of the metric argue that measuring… Read more »
Twitter CEO Dick Costolo suggested during the company’s earnings call that it is considering algorithmically-filtered features similar to Facebook’s newsfeed, but some users say if it implements a Facebook-style approach they… Read more »
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its… Read more »
The latest redesign of the New York Times website includes a lot of nice features — but for an industry-leading publication, the Times has done very little in terms of pushing… Read more »
Comment trolls are often used as an example of why blog comments are a waste of time, but a recent series by the Climate Desk showed how they can quickly be… Read more »
As more sites focus on longform content, Fast Company disclosed some statistics on how its longer pieces have been doing — but the data shows that the real secret isn’t length… Read more »
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The… Read more »
As newspapers try and re-engineer their businesses to adapt to the disruption caused by the web and social media, they will have to confront a crucial question: How can they measure… Read more »