Optimizing content is crucial as customers migrate from being passive recipients to becoming active contributors. This opportunity presents a fresh set of challenges, not only for those in traditional broadcast industries… Read more »
LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New… Read more »
Video recommendations provider Taboola is offering a new product to its customers that will allow them to boost viewership with paid placement in its video widgets. The company has also found… Read more »
Technology providers and venture capitalists could gain a significant opportunity by helping to create the tools and platforms needed to instigate B2B commerce. Read more »
As with any new market, this one is not without its challenges and complications as standards constantly evolve and companies grapple with ways of monetizing their offerings. Last, advertisers will continue… Read more »