Over-the-top (OTT) messaging applications have upended the mobile operators’ highly profitable short messaging services (SMS) business. The traditional mobile-messaging value chain is changing as upstart OTT players attack the carriers’ control… Read more »
IP-based messaging services saw a large growth in the following months after the launch. WhatsApp reached 6 billion messages per day 32 months after it was launched. Read more »
IP-based mobile-messaging traffic is expected to increase at a 23% CAGR from 2012 to 2016. The growth of SMS, however, is expected to slow over the following years. Read more »
The limited interoperability of OEM services is a leading factor that will increase traffic growth for internet players. While OEM-based messaging services are interoperable with devices from the same manufacturer, internet-based… Read more »