Customer expectations are rising, but companies are failing to meet them. That’s what the folks at Zendesk are reporting with their latest global customer survey, The omnichannel customer service gap. In… Read more »
Integrating HootSuite’s social media dashboard into other collaboration and marketing technology is the way to go. Not acting as a communications hub. Read more »
Likewise, the products are maturing as well. Greater degrees of live, two-way integration with core corporate systems are starting to be supported. Weaknesses in the technology — such as the inaccuracy… Read more »
To keep tabs on clients and competitors, many businesses rely on a handful of Google alerts and Twitter feeds. But this is becoming harder as the digital din grows ever louder… Read more »