Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »
Foursquare and Yelp are moving into more direct competition, feature by feature. On Monday, Foursquare launched a new feature that allows users to create lists of the places they’ve checked into… Read more »
The Wall Street Journal has an eye-catching post this morning documenting Foursquare’s attempts to turn its 10 million users into revenue. The pioneer of the check-in has struck agreements with LivingSocial… Read more »
With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally… Read more »
Location-based shopping services (LBS) have made many headlines recently, and studies have shown that users actually like receiving ads and offers well-targeted to their interests. Couple that with an influx of… Read more »