As companies stop just talking about big data, and start applying it to business, the conversation shifts back and forth from tools to the data itself. Two years ago at Structure:… Read more »
Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. In a… Read more »
LinkedIn has its eyes on a billion-dollar B2B marketing business. It’s got a sporting chance, but marketers need independent marketing platforms as well. Read more »
News of two more executive exits from HubSpot surfaced on the eve of the company’s annual customer conference. These departures, along with two others, could complicate the company’s planned IPO. Read more »
Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev. Read more »