Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. In a… Read more »
News of two more executive exits from HubSpot surfaced on the eve of the company’s annual customer conference. These departures, along with two others, could complicate the company’s planned IPO. Read more »
Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev. Read more »
Responsys, a specialist in orchestrating cross-channel marketing, will become part of Oracle’s growing marketing automation effort. The deal is slated to close in the first half of next year. Read more »
Marketo’s filing for an initial public offering is just the latest in a flurry of activity in the super-hot marketing automation space; stay tuned for more. Read more »