<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
			xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
		>

<channel>
	<title>Gigaom Search &#187; marketing automation</title>
	<atom:link href="http://search.gigaom.com/tag/marketing-automation/feed/" rel="self" type="application/rss+xml" />
	<link>http://search.gigaom.com</link>
	<description>Search and browse the archives</description>
	<lastBuildDate>Wed, 11 Mar 2015 13:08:37 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=4.1</generator>
	<item>
		<title>Jump-starting marketing tech adoption by bundling data</title>
		<link>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/</link>
		<comments>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/#comments</comments>
		<pubDate>Sun, 01 Mar 2015 14:00:49 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising tech]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Data Marketplace]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing technologies]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:ORCL]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=917711</guid>
		<description><![CDATA[As companies stop just talking about big data, and start applying it to business, the conversation shifts back and forth from tools to the data itself. Two years ago at Structure:&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/03/01/jump-starting-marketing-tech-adoption-by-bundling-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oracle&#8217;s at it again: Acquires data broker Datalogix</title>
		<link>https://gigaom.com/2014/12/22/oracles-at-it-again-acquires-data-broker-datalogix/</link>
		<comments>https://gigaom.com/2014/12/22/oracles-at-it-again-acquires-data-broker-datalogix/#comments</comments>
		<pubDate>Mon, 22 Dec 2014 13:43:16 +0000</pubDate>
		<dc:creator><![CDATA[Barb Darrow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Datalogix]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:ORCL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=902163</guid>
		<description><![CDATA[Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. In a&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/22/oracles-at-it-again-acquires-data-broker-datalogix/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Data-driven marketing for the lean organization</title>
		<link>http://research.gigaom.com/report/data-driven-marketing-for-the-lean-organization/</link>
		<comments>http://research.gigaom.com/report/data-driven-marketing-for-the-lean-organization/#comments</comments>
		<pubDate>Tue, 30 Sep 2014 22:13:10 +0000</pubDate>
		<dc:creator><![CDATA[Kristina Yee]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[data management]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing technology]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=237929/</guid>
		<description><![CDATA[Not everyone has a huge marketing department and budget. But new BI tools can level the playing field.]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/data-driven-marketing-for-the-lean-organization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What LinkedIn’s marketing prospects look like after its Bizo buy</title>
		<link>https://gigaom.com/2014/08/17/what-linkedins-marketing-prospects-look-like-post-bizo-acquisition/</link>
		<comments>https://gigaom.com/2014/08/17/what-linkedins-marketing-prospects-look-like-post-bizo-acquisition/#comments</comments>
		<pubDate>Sun, 17 Aug 2014 13:00:07 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising re-targeting]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:LNKD]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=865402</guid>
		<description><![CDATA[LinkedIn has its eyes on a billion-dollar B2B marketing business. It's got a sporting chance, but marketers need independent marketing platforms as well.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/17/what-linkedins-marketing-prospects-look-like-post-bizo-acquisition/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>With $12M in new cash, EverString wants businesses to boost sales with machine learning</title>
		<link>https://gigaom.com/2014/08/12/with-12m-in-new-cash-everstring-wants-businesses-to-boost-sales-with-machine-learning/</link>
		<comments>https://gigaom.com/2014/08/12/with-12m-in-new-cash-everstring-wants-businesses-to-boost-sales-with-machine-learning/#comments</comments>
		<pubDate>Tue, 12 Aug 2014 12:00:26 +0000</pubDate>
		<dc:creator><![CDATA[Jonathan Vanian]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[Silverpop]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=864380</guid>
		<description><![CDATA[The big data startup uses machine-learning algorithms to weed out the good leads from the bad leads in a company's marketing database.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/12/with-12m-in-new-cash-everstring-wants-businesses-to-boost-sales-with-machine-learning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HubSpot to lose two more execs as it preps annual shindig and IPO</title>
		<link>https://gigaom.com/2014/08/07/hubspot-to-lose-two-more-execs-as-it-preps-annual-shindig-and-ipo/</link>
		<comments>https://gigaom.com/2014/08/07/hubspot-to-lose-two-more-execs-as-it-preps-annual-shindig-and-ipo/#comments</comments>
		<pubDate>Thu, 07 Aug 2014 14:32:43 +0000</pubDate>
		<dc:creator><![CDATA[Barb Darrow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:ORCL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=863449</guid>
		<description><![CDATA[News of two more executive exits from HubSpot surfaced on the eve of the company's annual customer conference. These departures, along with two others, could complicate the company's planned IPO.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/07/hubspot-to-lose-two-more-execs-as-it-preps-annual-shindig-and-ipo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hubspot&#8217;s top product and engineering guys are leaving; er, &#8220;graduating&#8221;</title>
		<link>https://gigaom.com/2014/07/29/hubpots-top-product-and-engineering-guys-are-leaving-er-graduating/</link>
		<comments>https://gigaom.com/2014/07/29/hubpots-top-product-and-engineering-guys-are-leaving-er-graduating/#comments</comments>
		<pubDate>Tue, 29 Jul 2014 20:56:49 +0000</pubDate>
		<dc:creator><![CDATA[Barb Darrow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=861196</guid>
		<description><![CDATA[Ouch, that's gotta hurt: Hubspot is losing two key product people as it prepares its long-anticipated public offering.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/29/hubpots-top-product-and-engineering-guys-are-leaving-er-graduating/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile apps testing startup Leanplum scores $4.8M; adds marketing automation</title>
		<link>https://gigaom.com/2014/07/28/mobile-apps-testing-startup-leanplum-scores-4-8m-and-adds-marketing-automation-to-mix/</link>
		<comments>https://gigaom.com/2014/07/28/mobile-apps-testing-startup-leanplum-scores-4-8m-and-adds-marketing-automation-to-mix/#comments</comments>
		<pubDate>Mon, 28 Jul 2014 12:07:03 +0000</pubDate>
		<dc:creator><![CDATA[Barb Darrow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
		<category><![CDATA[Leanplum]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=860766</guid>
		<description><![CDATA[Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/28/mobile-apps-testing-startup-leanplum-scores-4-8m-and-adds-marketing-automation-to-mix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oracle adds BlueKai to its marketing automation hit list</title>
		<link>https://gigaom.com/2014/02/24/oracle-adds-bluekai-to-its-marketing-automation-hit-list/</link>
		<comments>https://gigaom.com/2014/02/24/oracle-adds-bluekai-to-its-marketing-automation-hit-list/#comments</comments>
		<pubDate>Mon, 24 Feb 2014 14:58:01 +0000</pubDate>
		<dc:creator><![CDATA[Barb Darrow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing automation]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:ORCL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSYE:CRM]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=819672</guid>
		<description><![CDATA[BlueKai acquisition brings Oracle a data trove on consumers on- and off-line habits which will become part of Oracle's Marketing Cloud.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/24/oracle-adds-bluekai-to-its-marketing-automation-hit-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trouble on the fringes: How the cloud will commoditize the upper middle class</title>
		<link>https://gigaom.com/2014/02/01/trouble-on-the-fringes-how-the-cloud-will-commoditize-the-upper-middle-class/</link>
		<comments>https://gigaom.com/2014/02/01/trouble-on-the-fringes-how-the-cloud-will-commoditize-the-upper-middle-class/#comments</comments>
		<pubDate>Sat, 01 Feb 2014 20:00:21 +0000</pubDate>
		<dc:creator><![CDATA[Guest Column]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[finances]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[informatica]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=809966</guid>
		<description><![CDATA[The combination of cloud computing, big data analytics and buying enterprise software on demand is changing the workforce. ]]></description>
		<wfw:commentRss>https://gigaom.com/2014/02/01/trouble-on-the-fringes-how-the-cloud-will-commoditize-the-upper-middle-class/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
	</channel>
</rss>