Responsys, a specialist in orchestrating cross-channel marketing, will become part of Oracle’s growing marketing automation effort. The deal is slated to close in the first half of next year. Read more »
Online gaming–we’re talking betting, not Angry Birds—is in some ways an ideal laboratory for the study of customer behavior. What promotional offers provide the most effective incentives for bettors to increase… Read more »
In picking up ExactTarget, Salesforce.com is setting the new standard for reaching customers, but at a big cost. Here’s what the internet had to say about the deal on Tuesday. Read more »
Marketo’s filing for an initial public offering is just the latest in a flurry of activity in the super-hot marketing automation space; stay tuned for more. Read more »