Get ready for a “product aware” world in which wearables, location and machine learning blur the lines between online and real world commerce to deliver hyper targeted results. Read more »
When it comes to marketing, many feel it’s more an art than a science. But by setting aside a control group you can turn marketing campaign results into measurable data. Read more »
Marketers might be dismayed to learn that with Gmail’s new Tabs interface, almost 40 percent of people spend less time reading marketing messages. Here’s how they can up their game. Read more »
There was a time not too long ago when the business implications of social media were unclear; resistance to it on the part of corporations, therefore, was somewhat understandable. Web 2.0… Read more »
For the most part, I find Apple’s marketing messages to be clever, engaging and somewhat accurate. Usually, pretty imagery accompanied by a five to eight word sentence is enough to make… Read more »