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	<title>Gigaom Search &#187; marketing</title>
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		<title>Here&#8217;s how one marketing firm is tackling the Pinterest problem</title>
		<link>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/</link>
		<comments>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/#comments</comments>
		<pubDate>Thu, 26 Feb 2015 00:40:49 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=917229</guid>
		<description><![CDATA[Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/25/heres-how-one-marketing-firm-is-tackling-the-pinterest-problem/feed/</wfw:commentRss>
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		<title>Snapchat&#8217;s chief money man left the company. But why now?</title>
		<link>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/</link>
		<comments>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/#comments</comments>
		<pubDate>Tue, 20 Jan 2015 20:37:38 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad sales]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[revenue]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=907993</guid>
		<description><![CDATA[A week after news broke that Snapchat was charging $750,000 for one day of ephemeral ad placement, Snapchat's head of revenue Mike Randall is out, according to a Re/Code report. Randall ran the company's advertising&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/20/snapchats-chief-money-man-left-the-company-but-why-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What is the &#8220;missed call&#8221; market and why does Twitter want in?</title>
		<link>https://gigaom.com/2015/01/20/with-zipdial-deal-twitter-wins-when-people-call-and-then-hang-up/</link>
		<comments>https://gigaom.com/2015/01/20/with-zipdial-deal-twitter-wins-when-people-call-and-then-hang-up/#comments</comments>
		<pubDate>Tue, 20 Jan 2015 16:20:54 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[flashing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Missed call]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[ZipDial]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=907924</guid>
		<description><![CDATA[Twitter's acquisition of Bangalore-based ZipDial gives it access to a fairly massive market for "missed call" services, which many phone users in developing countries use as a low-cost method of accessing&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/20/with-zipdial-deal-twitter-wins-when-people-call-and-then-hang-up/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>UK hotspot startup Purple WiFi raises $5M</title>
		<link>https://gigaom.com/2015/01/14/uk-hotspot-startup-purple-wifi-raises-5m/</link>
		<comments>https://gigaom.com/2015/01/14/uk-hotspot-startup-purple-wifi-raises-5m/#comments</comments>
		<pubDate>Wed, 14 Jan 2015 16:48:25 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud hosted]]></category>
		<category><![CDATA[Free Wi-Fi]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Startups]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=906512</guid>
		<description><![CDATA[Purple WiFi is a wireless hotspot company that doesn’t own any hotspots. Instead it has built a virtual network of business Wi-Fi access points available to the public for free –&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/14/uk-hotspot-startup-purple-wifi-raises-5m/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Cluetrain: We have met the internet&#8217;s enemy, and he is us</title>
		<link>https://gigaom.com/2015/01/09/cluetrain-we-have-met-the-internets-enemy-and-he-is-us/</link>
		<comments>https://gigaom.com/2015/01/09/cluetrain-we-have-met-the-internets-enemy-and-he-is-us/#comments</comments>
		<pubDate>Fri, 09 Jan 2015 18:25:50 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cluetrain Manifesto]]></category>
		<category><![CDATA[Doc Searls]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[net neutrality]]></category>
		<category><![CDATA[web]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=905446</guid>
		<description><![CDATA[Two of the authors of the original Cluetrain Manifesto from 1999 have come out with an update that says many of the risks and potential dangers facing the internet come from&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/09/cluetrain-we-have-met-the-internets-enemy-and-he-is-us/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Will Pinterest prove its worth in 2015?</title>
		<link>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/</link>
		<comments>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/#comments</comments>
		<pubDate>Wed, 31 Dec 2014 00:18:34 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[everyone]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[Make]]></category>
		<category><![CDATA[marketers]]></category>
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		<category><![CDATA[money]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[photo sharing]]></category>
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		<category><![CDATA[promoted pins]]></category>
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		<category><![CDATA[release]]></category>
		<category><![CDATA[reservation-based]]></category>
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		<category><![CDATA[wider scale]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=903326</guid>
		<description><![CDATA[The next year will be the most important one of Pinterest's life. Until now, the company has focused on its application and its audience, to the detriment of its coffers. It had the&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medium hires its first head of content advertising</title>
		<link>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/</link>
		<comments>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/#comments</comments>
		<pubDate>Fri, 19 Dec 2014 23:33:42 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content advertising]]></category>
		<category><![CDATA[head]]></category>
		<category><![CDATA[hire]]></category>
		<category><![CDATA[hired]]></category>
		<category><![CDATA[LEAD]]></category>
		<category><![CDATA[makes money]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[native]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[overseeing]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[running]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[GER:BMW]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=901967</guid>
		<description><![CDATA[Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s why email newsletters can be so powerful &#8212; and valuable</title>
		<link>https://gigaom.com/2014/12/17/heres-why-email-newsletters-can-be-so-powerful-and-valuable/</link>
		<comments>https://gigaom.com/2014/12/17/heres-why-email-newsletters-can-be-so-powerful-and-valuable/#comments</comments>
		<pubDate>Wed, 17 Dec 2014 19:17:07 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Subcriptions]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=901157</guid>
		<description><![CDATA[The success of email newsletters is a sign of how powerful -- and valuable -- personal curation can be for readers who are swamped by an ever-growing flood of real-time information]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/17/heres-why-email-newsletters-can-be-so-powerful-and-valuable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The importance of the long tail and a market of one</title>
		<link>http://research.gigaom.com/2014/11/the-importance-of-the-long-tail-and-a-market-of-one/</link>
		<comments>http://research.gigaom.com/2014/11/the-importance-of-the-long-tail-and-a-market-of-one/#comments</comments>
		<pubDate>Mon, 03 Nov 2014 07:00:00 +0000</pubDate>
		<dc:creator><![CDATA[Tim Crawford]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bigdata]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[CIOs]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Customer engagement]]></category>
		<category><![CDATA[devops]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=240380</guid>
		<description><![CDATA[One could ask what does marketing have to do with the CIO and the IT organization as a whole? At the IBM Insight conference last week, this very issue came up&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/11/the-importance-of-the-long-tail-and-a-market-of-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Truecaller makes good on its phonebook vision with new Truedialer app</title>
		<link>https://gigaom.com/2014/10/29/truecaller-makes-good-on-its-phonebook-vision-with-new-truedialer-app/</link>
		<comments>https://gigaom.com/2014/10/29/truecaller-makes-good-on-its-phonebook-vision-with-new-truedialer-app/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 15:38:59 +0000</pubDate>
		<dc:creator><![CDATA[David Meyer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dialer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nuisance calls]]></category>
		<category><![CDATA[spam]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:YELP]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=884612</guid>
		<description><![CDATA[While the original Truecaller app provides handy information about incoming calls, the Truedialer app aims to do the same with outgoing calls, while replacing the user's standard contacts app.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/29/truecaller-makes-good-on-its-phonebook-vision-with-new-truedialer-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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