Companies that spend over $1 million yearly on digital marketing are fueling spending on social media marketing. Companies with smaller budgets are accountable for a large portion of content marketing and… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
Your website is part of a “marketing cloud.” In this case, we’re not talking about a product from Adobe or Salesforce.com, but the combination of all those marketing technologies used to… Read more »
As digital takes an increasingly large chunk of marketing and advertising spending, major enterprise software and CRM players, as well as digital marketing specialists, are putting together suites of products in… Read more »
ROK appears to be building a compelling music service tied to a bargain mobile service plan, but it’s only sharing it with a handful of people on what was supposed to… Read more »
Digital marketing is being used consistently across the entire customer experience. Marketers say all marketing funnel objectives are important. Read more »
A new Verizon LTE ad has popped up online touting doubled 4G capacity. This is the same network Verizon started rolling out in October. It looks like Verizon is now ready… Read more »
Gamification has broken through to mainstream coverage and threatens future ubiquity. This week saw a slew of stories on the trend. An ABC News roundup covered applications ranging from health to… Read more »
During the first quarter of 2014, changes in technology meant new products on the market, new roles in the enterprise, and structural changes for the IT department. Read more »
The ability of larger organizations to spend more on technology is a threat to small business. However, social media can be a mitigating force to help counter the resource advantage that… Read more »