As Medium founder and former Twitter CEO Evan Williams points out in a recent post, there is still far too much obsession with metrics like pageviews and unique visitors instead of… Read more »
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
ProPublica GM Dick Tofel doesn’t think the new trend of encouraging publishers to track “engaged time” is all it’s cracked up to be, but defenders of the metric argue that measuring… Read more »
Withings’ new fitness tracker looks like a fancy wristwatch, but it’s packing Bluetooth, an accelerometer and integration with Withings Health Mate. Read more »
Many critics were eager to write Upworthy’s obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook’s newsfeed algorithm, but that… Read more »
As Guardian data journalist Stijn Debrouwere points out, many media companies have an obsession with measuring things, without understanding what is important and therefore worth measuring. Read more »
I am pulling this excerpt from a recent procast with Adam Lesser and David Coleman (see Why social business tools matter for the future of the enterprise), partly because it’s a… Read more »
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »