Snapchat is telling people how many views their “Our Story” clip receives if they make one in the collective, crowdsourced section. Based on people I’ve interviewed, it appears Snapchat’s Our Stories… Read more »
Google still hasn’t released any sales numbers for its Chromecast streaming stick, but Google’s Chief Business officer Omid Kordestani updated investors on one metric during the company’s Q4 call Thursday: Chromecast… Read more »
Video app Vine celebrated its second anniversary Saturday, prompting product head Jason Toff to share new metrics. The company is now seeing 1.5 billion loops, or plays, a day of its… Read more »
As Medium founder and former Twitter CEO Evan Williams points out in a recent post, there is still far too much obsession with metrics like pageviews and unique visitors instead of… Read more »
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read… Read more »
ProPublica GM Dick Tofel doesn’t think the new trend of encouraging publishers to track “engaged time” is all it’s cracked up to be, but defenders of the metric argue that measuring… Read more »
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its… Read more »