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	<title>Gigaom Search &#187; metrics</title>
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		<title>Snapchat&#8217;s &#8220;Our Stories&#8221; are generating tens of millions of views</title>
		<link>http://gigaom.com/2015/02/24/snapchats-our-stories-are-generating-tens-of-millions-of-views/</link>
		<comments>http://gigaom.com/2015/02/24/snapchats-our-stories-are-generating-tens-of-millions-of-views/#comments</comments>
		<pubDate>Tue, 24 Feb 2015 20:01:38 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[snaps]]></category>
		<category><![CDATA[Views]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=916668</guid>
		<description><![CDATA[Snapchat is telling people how many views their "Our Story" clip receives if they make one in the collective, crowdsourced section. Based on people I've interviewed, it appears Snapchat's Our Stories&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/24/snapchats-our-stories-are-generating-tens-of-millions-of-views/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Google&#8217;s Chromecast has been used for more than one billion casts</title>
		<link>https://gigaom.com/2015/01/29/googles-chromecast-has-been-used-for-more-than-one-billion-casts/</link>
		<comments>https://gigaom.com/2015/01/29/googles-chromecast-has-been-used-for-more-than-one-billion-casts/#comments</comments>
		<pubDate>Thu, 29 Jan 2015 22:09:24 +0000</pubDate>
		<dc:creator><![CDATA[Janko Roettgers]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google earnings]]></category>
		<category><![CDATA[metrics]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=911056</guid>
		<description><![CDATA[Google still hasn't released any sales numbers for its Chromecast streaming stick, but Google's Chief Business officer Omid Kordestani updated investors on one metric during the company's Q4 call Thursday: Chromecast&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/29/googles-chromecast-has-been-used-for-more-than-one-billion-casts/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Vine rings in its second year by hitting 1.5 billion daily loops</title>
		<link>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/</link>
		<comments>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/#comments</comments>
		<pubDate>Mon, 26 Jan 2015 18:17:00 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[loops]]></category>
		<category><![CDATA[loops daily]]></category>
		<category><![CDATA[loops per day]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[teen social media stardom]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=909706</guid>
		<description><![CDATA[Video app Vine celebrated its second anniversary Saturday, prompting product head Jason Toff to share new metrics. The company is now seeing 1.5 billion loops, or plays, a day of its&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-5-billion-daily-loops/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>When it comes to media, not everything that counts can be counted</title>
		<link>https://gigaom.com/2015/01/06/when-it-comes-to-media-not-everything-that-counts-can-be-counted/</link>
		<comments>https://gigaom.com/2015/01/06/when-it-comes-to-media-not-everything-that-counts-can-be-counted/#comments</comments>
		<pubDate>Tue, 06 Jan 2015 19:02:08 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[unique visitors]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=904602</guid>
		<description><![CDATA[As Medium founder and former Twitter CEO Evan Williams points out in a recent post, there is still far too much obsession with metrics like pageviews and unique visitors instead of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/06/when-it-comes-to-media-not-everything-that-counts-can-be-counted/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
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		<title>Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics</title>
		<link>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/</link>
		<comments>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/#comments</comments>
		<pubDate>Mon, 20 Oct 2014 13:01:17 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=881988</guid>
		<description><![CDATA[Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company's entire measurement process&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/20/chartbeat-tries-to-fight-the-smoke-and-mirrors-in-web-measurement-by-going-public-with-its-metrics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews</title>
		<link>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/</link>
		<comments>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/#comments</comments>
		<pubDate>Mon, 29 Sep 2014 15:00:32 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Pageviews]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=876781</guid>
		<description><![CDATA[Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When does giving the reader what they want turn into clickbait? It&#8217;s complicated</title>
		<link>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/</link>
		<comments>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/#comments</comments>
		<pubDate>Fri, 29 Aug 2014 16:58:28 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clickbait]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[traffic]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868925</guid>
		<description><![CDATA[The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/29/when-does-giving-the-reader-what-they-want-turn-into-clickbait-its-complicated/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Quora wraps up its summer of mobile by releasing an iPad app and celebrating 3X growth</title>
		<link>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/</link>
		<comments>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/#comments</comments>
		<pubDate>Thu, 28 Aug 2014 13:00:22 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Q&A]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868463</guid>
		<description><![CDATA[Quora has a new iPad app and some big user metrics to celebrate. But the company still doesn't feel ready to make money.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is tracking engaged time the secret to measuring media effectiveness, or is it just another blind alley?</title>
		<link>https://gigaom.com/2014/08/06/is-tracking-engaged-time-the-secret-to-measuring-media-effectiveness-or-is-it-just-another-blind-alley/</link>
		<comments>https://gigaom.com/2014/08/06/is-tracking-engaged-time-the-secret-to-measuring-media-effectiveness-or-is-it-just-another-blind-alley/#comments</comments>
		<pubDate>Wed, 06 Aug 2014 22:23:04 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=863328</guid>
		<description><![CDATA[ProPublica GM Dick Tofel doesn't think the new trend of encouraging publishers to track "engaged time" is all it's cracked up to be, but defenders of the metric argue that measuring&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/06/is-tracking-engaged-time-the-secret-to-measuring-media-effectiveness-or-is-it-just-another-blind-alley/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes</title>
		<link>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/</link>
		<comments>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/#comments</comments>
		<pubDate>Mon, 23 Jun 2014 22:10:00 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Reader Measurement]]></category>
		<category><![CDATA[time spent]]></category>
		<category><![CDATA[Upworthy]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=852612</guid>
		<description><![CDATA[Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/23/is-time-spent-a-better-metric-than-pageviews-upworthy-says-it-is-and-open-sources-its-code-for-attention-minutes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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