GigaomIAB Calls For Audits Of comScore And Nielsen/NetRatings Measurement Methods
Citing a lack of transparency and archaic methodologies, the Interactive Advertising Bureau has initiated a campaign to press comScore and N… Read more »
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Citing a lack of transparency and archaic methodologies, the Interactive Advertising Bureau has initiated a campaign to press comScore and N… Read more »
Xfire, which connects gamers and lets them know when their friends are playing, has released some statistics about the usage of online games… Read more »
Despite the promise that measuring an online audience would be much easier than doing so in other media, it’s still pretty hard to figure ou… Read more »
In 2006, portals experienced a rebirth, with ad spending for that segment leaping to 24 percent from 13 percent, according to figures contai… Read more »
Since the web is open 24 hours a day, why shouldn’t its advertising be open, too, Tim Armstrong, VP for Google’s national sales, asked durin… Read more »
The bloated Grammy Awards show Sunday night did not reflect the many changes happening in the music business now. In the UK, the BBC reports… Read more »
Well, MySpace is happy, Yahoo is not: measurement firm hitwise came out with some numbers yesterday saying MySpace is Read more »
So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were u… Read more »
Google has bought Measure Map, a blog stats analysis tool, from design firm Adaptive Path, the companies announced today in e-mails to clien… Read more »
The consolidation in the web analytics space continues: WebSideStory has bought out Visual Sciences, for $57.3 million in cash and stock.
V… Read more »