The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
The mobile app market is often compared to a gold rush, with developers playing the role of miners looking to strike it rich. But like any gold rush, there are huge… Read more »
Mobile marketers are increasingly focused on analytics to help them deliver the right ads to the right users at the right time and place. The importance of analytics will grow dramatically… Read more »
Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book… Read more »
German mobile analytics firm Adeven says that nearly two-thirds of software in iOS App Store are ‘zombies’ — thanks to a new tool that has counted 400,000 apps which get no… Read more »
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include… Read more »
Carrier IQ is feeding Sprint generalized data about how its customers’ smartphones perform on its network, Sprint has confirmed, but it said it does not snoop into the private contents of… Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the… Read more »
The boom in mobile apps is opening up opportunities for mobile application development services, a market which is expected to grow to $100 billion by 2015. The latest to ride that… Read more »
HTML 5 and the mobile web are supposed to be the great unifier across platforms, but we might not need such a solution. For the first time ever, Flurry Analytics says… Read more »