While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and… Read more »
The term “mobile first” has become something of a mantra for publishers who were often too slow to capitalize on the growth of mobile apps and web sites. But those publishers… Read more »
Google is beta-testing a local news card that would deliver highly targeted stories and other content to Google Now users through their Android phones, tablets and Google Glass. The card could… Read more »
Verizon Wireless and other carriers are selling their customers’ data to marketing partners. That’s not a big surprise, of course, but the lack of outrage should be encouraging for players in… Read more »
Last week at GigaOM’s paidContent Live conference in New York, we hosted a break-out Mapping Session to assess what the mobile media industry sees as the strategies and technologies with the most… Read more »
Yahoo is reportedly negotiating with Apple to get its mobile content and services more prominent placement on iOS devices. Such a deal would certainly draw traffic, but it would be a… Read more »
Content owners continue to see increased traffic from mobile devices, but ad revenues are lagging far behind. So publishers must experiment with innovative advertising techniques and premium services to create viable… Read more »
Amazon is targeting iPhone and iPod owners with a new HTML5-based music store built specifically for the Safari browser. The store offers some cool features that are sure to attract iOS… Read more »
Smartphones and tablets are driving consumption of news, according to a study released today by the Pew Research Center. The challenge for news publishers is to find innovative ways to engage… Read more »