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	<title>Gigaom Search &#187; monetization</title>
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		<title>Medium hires its first head of content advertising</title>
		<link>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/</link>
		<comments>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/#comments</comments>
		<pubDate>Fri, 19 Dec 2014 23:33:42 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content advertising]]></category>
		<category><![CDATA[head]]></category>
		<category><![CDATA[hire]]></category>
		<category><![CDATA[hired]]></category>
		<category><![CDATA[LEAD]]></category>
		<category><![CDATA[makes money]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[native]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[overseeing]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[running]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[GER:BMW]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=901967</guid>
		<description><![CDATA[Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google launches Contributor, a crowdfunding tool for publishers</title>
		<link>https://gigaom.com/2014/11/20/google-launches-contributor-a-crowdfunding-tool-for-publishers/</link>
		<comments>https://gigaom.com/2014/11/20/google-launches-contributor-a-crowdfunding-tool-for-publishers/#comments</comments>
		<pubDate>Thu, 20 Nov 2014 18:37:46 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[Contributor]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[publishers]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=890597</guid>
		<description><![CDATA[Google is launching a new service for websites called Contributor, which allows users to sign up and pay anywhere from $1 to $3 a month to sites that they visit frequently&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/20/google-launches-contributor-a-crowdfunding-tool-for-publishers/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
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		<title>Here come the ads: It&#8217;s business time at Snapchat</title>
		<link>https://gigaom.com/2014/10/17/here-come-the-ads-its-business-time-at-snapchat/</link>
		<comments>https://gigaom.com/2014/10/17/here-come-the-ads-its-business-time-at-snapchat/#comments</comments>
		<pubDate>Fri, 17 Oct 2014 19:46:11 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[introduces]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[monetization]]></category>
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		<category><![CDATA[recent updates]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[stories]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=881782</guid>
		<description><![CDATA[Will Snapchat be able to make money? The company is ready to learn the answer.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/17/here-come-the-ads-its-business-time-at-snapchat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Snapchat reportedly plans to become a mobile platform, much like China&#8217;s WeChat</title>
		<link>https://gigaom.com/2014/10/14/snapchat-reportedly-plans-to-become-a-mobile-platform-much-like-chinas-wechat/</link>
		<comments>https://gigaom.com/2014/10/14/snapchat-reportedly-plans-to-become-a-mobile-platform-much-like-chinas-wechat/#comments</comments>
		<pubDate>Tue, 14 Oct 2014 18:00:43 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[private API]]></category>
		<category><![CDATA[public API]]></category>
		<category><![CDATA[strategy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=880747</guid>
		<description><![CDATA[A recent report says Snapchat wants to become a hub for other services. We can look to another messaging beast -- WeChat -- for an idea of what that might look&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/14/snapchat-reportedly-plans-to-become-a-mobile-platform-much-like-chinas-wechat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quora wraps up its summer of mobile by releasing an iPad app and celebrating 3X growth</title>
		<link>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/</link>
		<comments>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/#comments</comments>
		<pubDate>Thu, 28 Aug 2014 13:00:22 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer electronics manufacturers]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Q&A]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=868463</guid>
		<description><![CDATA[Quora has a new iPad app and some big user metrics to celebrate. But the company still doesn't feel ready to make money.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/28/quora-wraps-up-its-summer-of-mobile-by-releasing-an-ipad-app-and-celebrating-3x-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ads come to SoundCloud as music platform says it will pay artists</title>
		<link>https://gigaom.com/2014/08/21/ads-come-to-soundcloud-as-music-platform-says-it-will-pay-artists/</link>
		<comments>https://gigaom.com/2014/08/21/ads-come-to-soundcloud-as-music-platform-says-it-will-pay-artists/#comments</comments>
		<pubDate>Thu, 21 Aug 2014 08:22:08 +0000</pubDate>
		<dc:creator><![CDATA[David Meyer]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[music streaming]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:SNE]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=866768</guid>
		<description><![CDATA[The Berlin-based streaming success is introducing a new "Premier" tier for creators who want to get paid, which will mean the inclusion of advertising on its platform for the first time.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/21/ads-come-to-soundcloud-as-music-platform-says-it-will-pay-artists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reddit to brands: You say you want a conversation? Put your money where your mouth is</title>
		<link>https://gigaom.com/2014/08/07/reddit-to-brands-you-say-you-want-a-conversation-put-your-money-where-your-mouth-is/</link>
		<comments>https://gigaom.com/2014/08/07/reddit-to-brands-you-say-you-want-a-conversation-put-your-money-where-your-mouth-is/#comments</comments>
		<pubDate>Thu, 07 Aug 2014 16:30:00 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[monetization]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=863521</guid>
		<description><![CDATA[Reddit is looking to monetize its community, but its somewhat anarchic approach makes it hard to cozy up to brands, so the site is focusing on the benefits of a real&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/08/07/reddit-to-brands-you-say-you-want-a-conversation-put-your-money-where-your-mouth-is/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Here’s why the labels really want a stake in SoundCloud</title>
		<link>https://gigaom.com/2014/07/11/heres-why-the-labels-really-want-a-stake-in-soundcloud/</link>
		<comments>https://gigaom.com/2014/07/11/heres-why-the-labels-really-want-a-stake-in-soundcloud/#comments</comments>
		<pubDate>Fri, 11 Jul 2014 18:02:57 +0000</pubDate>
		<dc:creator><![CDATA[Janko Roettgers]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[music biz]]></category>
		<category><![CDATA[music licensing]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=857053</guid>
		<description><![CDATA[SoundCloud is reportedly negotiating with major labels, offering them an equity stake and per-play fees in exchange for being able to use their music. This means the service is about to&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/07/11/heres-why-the-labels-really-want-a-stake-in-soundcloud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tinder co-founder says company is aiming to monetize and wants to be a &#8220;meeting app&#8221;</title>
		<link>https://gigaom.com/2014/06/03/tinder-co-founder-says-company-is-aiming-to-monetize-and-wants-to-be-a-meeting-app/</link>
		<comments>https://gigaom.com/2014/06/03/tinder-co-founder-says-company-is-aiming-to-monetize-and-wants-to-be-a-meeting-app/#comments</comments>
		<pubDate>Wed, 04 Jun 2014 00:37:47 +0000</pubDate>
		<dc:creator><![CDATA[Lauren Hockenson]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=846927</guid>
		<description><![CDATA[Dating app company Tinder is exploring a lot of new ways to expand its reach -- and open up sustainable revenue streams.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/06/03/tinder-co-founder-says-company-is-aiming-to-monetize-and-wants-to-be-a-meeting-app/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Monetization: Advertising Networks</title>
		<link>http://research.gigaom.com/chart/monetization-advertising-networks/</link>
		<comments>http://research.gigaom.com/chart/monetization-advertising-networks/#comments</comments>
		<pubDate>Tue, 19 Nov 2013 00:12:12 +0000</pubDate>
		<dc:creator><![CDATA[Michael Wolf]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[Quattro]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://pro.gigaom.com/?post_type=go-datamodule&#038;p=166030</guid>
		<description><![CDATA[Admob or Google leads the way with Advertising Networks with 83%.]]></description>
		<wfw:commentRss>http://research.gigaom.com/chart/monetization-advertising-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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