The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral “click-bait,” but the site’s founders have always maintained that it is… Read more »
Investment funds and traditional media entities have poured hundreds of millions of dollars into new-media entities like Vice, BuzzFeed, Vox and Business Insider over the past six months, but will these… Read more »
The next year will be the most important one of Pinterest’s life. Until now, the company has focused on its application and its audience, to the detriment of its coffers. It had the… Read more »
A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don’t actually follow them. Sources familiar with the company’s advertising… Read more »
Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing… Read more »
Medium has launched another sponsored magazine — or collection of articles — that is focused on a specific topic, in this case travel. Media companies should be watching closely Read more »
Vox Media has closed a financing round that values the company at almost $400 million, and BuzzFeed is valued at twice that level — but will the funds that made these… Read more »
Disqus, one of the largest comment-hosting platforms on the web, is launching a feature that could add sponsored comments to the sites of many leading publishers — but that seems unlikely… Read more »
Search engines are making it harder to see the difference between regular results and paid ads. Does the FTC have the power to do something? Or can consumers figure it out… Read more »