Search engines are making it harder to see the difference between regular results and paid ads. Does the FTC have the power to do something? Or can consumers figure it out… Read more »
Is NewsCred a news company or an ad company or a software service? The answer is all three. That, along with its partnerships with names like the New York Times and… Read more »
Is the current fad of native advertising confusing consumers? A gaggle of experts from the government and tech and media industry will discuss the issue on December 4. Read more »
Big publishers like Time and USA Today are posting “stories” on their web sites that are really ads. Taboola, a company responsible for distributing those ads, is promising more transparency by… Read more »
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
So-called “native advertising” has caused a lot of buzz among publishers who hope it will be more effective than old-fashioned banner ads. It’s also attracting the attention of regulators. Read more »
Yahoo’s VP of Sales explained how the site’s new focus on customized news and content will eventually lead to more dollars from native advertising. Read more »
A new version of BuzzFeed’s app lets readers create a personalized story feed. The tool may be a model for publishers trying to navigate the mobile ad market. Read more »