<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
			xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
		>

<channel>
	<title>Gigaom Search &#187; native advertising</title>
	<atom:link href="http://search.gigaom.com/tag/native-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://search.gigaom.com</link>
	<description></description>
	<lastBuildDate>Wed, 11 Mar 2015 13:08:37 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=4.1</generator>
	<item>
		<title>Upworthy says native advertising is working better than expected</title>
		<link>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/</link>
		<comments>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/#comments</comments>
		<pubDate>Fri, 20 Feb 2015 16:13:15 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[Upworthy]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=916147</guid>
		<description><![CDATA[The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral "click-bait," but the site's founders have always maintained that it is&#8230;]]></description>
		<wfw:commentRss>http://gigaom.com/2015/02/20/upworthy-says-native-advertising-is-working-better-than-expected/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This is the year we find out whether new media can scale or not</title>
		<link>https://gigaom.com/2015/01/29/this-is-the-year-we-find-out-whether-new-media-can-scale-or-not/</link>
		<comments>https://gigaom.com/2015/01/29/this-is-the-year-we-find-out-whether-new-media-can-scale-or-not/#comments</comments>
		<pubDate>Thu, 29 Jan 2015 18:27:07 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising revenue]]></category>
		<category><![CDATA[business insider]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media entity]]></category>
		<category><![CDATA[media platforms]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[venture capital (VC)]]></category>
		<category><![CDATA[vox]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWX]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=910906</guid>
		<description><![CDATA[Investment funds and traditional media entities have poured hundreds of millions of dollars into new-media entities like Vice, BuzzFeed, Vox and Business Insider over the past six months, but will these&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2015/01/29/this-is-the-year-we-find-out-whether-new-media-can-scale-or-not/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Will Pinterest prove its worth in 2015?</title>
		<link>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/</link>
		<comments>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/#comments</comments>
		<pubDate>Wed, 31 Dec 2014 00:18:34 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[everyone]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[Make]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[photo sharing]]></category>
		<category><![CDATA[PIN]]></category>
		<category><![CDATA[pinned]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[promoted pins]]></category>
		<category><![CDATA[publish]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[reservation-based]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[wider scale]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:NYT]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=903326</guid>
		<description><![CDATA[The next year will be the most important one of Pinterest's life. Until now, the company has focused on its application and its audience, to the detriment of its coffers. It had the&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/will-pinterest-prove-its-worth-in-2015/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands pay Twitter to falsely appear in your following list</title>
		<link>https://gigaom.com/2014/12/30/brands-pay-twitter-to-falsely-appear-in-your-following-list/</link>
		<comments>https://gigaom.com/2014/12/30/brands-pay-twitter-to-falsely-appear-in-your-following-list/#comments</comments>
		<pubDate>Tue, 30 Dec 2014 19:14:14 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[Appear]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[following]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[promoted]]></category>
		<category><![CDATA[recommended]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=903269</guid>
		<description><![CDATA[A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don't actually follow them. Sources familiar with the company's advertising&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/30/brands-pay-twitter-to-falsely-appear-in-your-following-list/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Medium hires its first head of content advertising</title>
		<link>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/</link>
		<comments>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/#comments</comments>
		<pubDate>Fri, 19 Dec 2014 23:33:42 +0000</pubDate>
		<dc:creator><![CDATA[Carmel DeAmicis]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content advertising]]></category>
		<category><![CDATA[head]]></category>
		<category><![CDATA[hire]]></category>
		<category><![CDATA[hired]]></category>
		<category><![CDATA[LEAD]]></category>
		<category><![CDATA[makes money]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[native]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[overseeing]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[running]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[GER:BMW]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=901967</guid>
		<description><![CDATA[Medium has hired someone to develop its native advertising partnerships, the first such role for the company. As Mathew Ingram previously reported, the blog company is expanding its content advertising, publishing&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/19/medium-hires-its-first-head-of-content-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why media companies should pay attention to Medium&#8217;s native ads</title>
		<link>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/</link>
		<comments>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/#comments</comments>
		<pubDate>Tue, 16 Dec 2014 23:51:02 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=900969</guid>
		<description><![CDATA[Medium has launched another sponsored magazine -- or collection of articles -- that is focused on a specific topic, in this case travel. Media companies should be watching closely]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/16/why-media-companies-should-pay-attention-to-mediums-native-ads/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Money is pouring into media, but will it find the value it seeks?</title>
		<link>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/</link>
		<comments>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/#comments</comments>
		<pubDate>Mon, 01 Dec 2014 17:07:30 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sponsored content]]></category>
		<category><![CDATA[vox]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=897165</guid>
		<description><![CDATA[Vox Media has closed a financing round that values the company at almost $400 million, and BuzzFeed is valued at twice that level -- but will the funds that made these&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/12/01/money-is-pouring-into-media-but-will-it-find-the-value-it-seeks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Just when you thought they couldn&#8217;t get any worse, here come sponsored comments</title>
		<link>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/</link>
		<comments>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/#comments</comments>
		<pubDate>Tue, 04 Nov 2014 15:39:42 +0000</pubDate>
		<dc:creator><![CDATA[Mathew Ingram]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=886114</guid>
		<description><![CDATA[Disqus, one of the largest comment-hosting platforms on the web, is launching a feature that could add sponsored comments to the sites of many leading publishers -- but that seems unlikely&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/04/just-when-you-thought-they-couldnt-get-any-worse-here-come-sponsored-comments/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>On sponsored posts at Gigaom</title>
		<link>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/</link>
		<comments>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/#comments</comments>
		<pubDate>Fri, 24 Oct 2014 17:45:46 +0000</pubDate>
		<dc:creator><![CDATA[Tom Krazit]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[sponsored content]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=883525</guid>
		<description><![CDATA[A review of how sponsored posts are handled at Gigaom and why suggestions that they influence our editors are just plain wrong.]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/24/on-sponsored-posts-at-gigaom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Google&#8217;s search results deceptive, or can consumers identify ads on their own?</title>
		<link>https://gigaom.com/2014/10/15/are-googles-search-results-deceptive-or-can-consumers-identify-ads-on-their-own/</link>
		<comments>https://gigaom.com/2014/10/15/are-googles-search-results-deceptive-or-can-consumers-identify-ads-on-their-own/#comments</comments>
		<pubDate>Wed, 15 Oct 2014 22:04:09 +0000</pubDate>
		<dc:creator><![CDATA[Jeff Roberts]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ben Edelman]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[online-advertising]]></category>
		<category><![CDATA[paid search results]]></category>
		<category><![CDATA[Section 5]]></category>
		<category><![CDATA[unfair advertising practices]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:MSFT]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:YHOO]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:AMZN]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:MSFT]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:YHOO]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=881171</guid>
		<description><![CDATA[Search engines are making it harder to see the difference between regular results and paid ads. Does the FTC have the power to do something? Or can consumers figure it out&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/15/are-googles-search-results-deceptive-or-can-consumers-identify-ads-on-their-own/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>