ResearchDigital content discovery: a market analysis
Digital content discovery has always been a matter of cutting through the clutter. That’s true whether it’s a user looking for content or a content creator trying to expose his wares… Read more »
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Digital content discovery has always been a matter of cutting through the clutter. That’s true whether it’s a user looking for content or a content creator trying to expose his wares… Read more »
Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. Read more »
What happens when brands become media entities in their own right, with all the same tools for reaching readers or viewers? Journalists and traditional media outlets have to try harder to… Read more »
In this week’s roundup of media-industry shenanigans, VICE Media wants to be bought, Gawker doesn’t, General Electric starts an online magazine while Medium expands an existing one, and the New York… Read more »
Chartbeat CEO Tony Haile says both publishers and advertisers need help figuring out which pieces of native advertising are actually working, so the analytics company has introduced a new suite of… Read more »
The New York Times is launching new paid digital products: NYT Now, which is supported by native ads and is $8 a month, and Times Premier, which at $45 a month… Read more »
Is NewsCred a news company or an ad company or a software service? The answer is all three. That, along with its partnerships with names like the New York Times and… Read more »
Marketing efforts disguised as community content are par for the course once a platform has been established, but poisonous when it’s not had a chance to take off yet. Read more »
Is the current fad of native advertising confusing consumers? A gaggle of experts from the government and tech and media industry will discuss the issue on December 4. Read more »
Big publishers like Time and USA Today are posting “stories” on their web sites that are really ads. Taboola, a company responsible for distributing those ads, is promising more transparency by… Read more »