“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means. Read more »
There is a growing battle between content engines — which suggest stories for you to “read next” — over access to publishers’ pages. The outcome will matter for publishers, readers and… Read more »
A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle. Read more »
The venerable Atlantic is being made the poster child for what happens when native advertising goes wrong. An ad industry event in New York raised the question of whether the Atlantic… Read more »
The comments you leave on a website — are they garbage or a gold mine? Disqus says comments are more popular than you might think and has big plans to make… Read more »
BuzzFeed has had a very good year after earning heaps of funding and expanding its serious news footprint from New York to Washington. Now, the viral site wants a piece of… Read more »
It’s fashionable to declare that display advertising is done for — but ESPN and others are showing that this is just the case for bad display ads. New creative opportunities could… Read more »
Native advertising — like a brand’s Tumblr blog or a sponsored tweet — is generating a lot of hype. A new survey says ad people are ready to take it on… Read more »
Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company… Read more »