There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are… Read more »
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but… Read more »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage… Read more »
Google has reiterated a warning to publishers that its ban on links that are designed to enhance a site’s PageRank applies not just to paid links but to sponsored content and… Read more »
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” –… Read more »
BuzzFeed has been criticized for taking images from other sites such as Reddit without giving credit to the original creator — something that the web’s “remix culture” is making more and… Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we… Read more »
The Associated Press is running sponsored tweets as part of a deal with Samsung during the Consumer Electronics Show. While this is allowed under Twitter’s rules, it also clearly threatens the… Read more »
BuzzFeed has built the site from just a repository for animated cat GIFs into a substantial media entity, and just raised a new round of financing — and Tumblr also has… Read more »