GigaomTwitter ramps up TV ad push with new CBS deal
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
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Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet… Read more »
What are the different forms of native advertising, and how should you pick among them? Here’s a guide. Read more »
So-called “native advertising” has caused a lot of buzz among publishers who hope it will be more effective than old-fashioned banner ads. It’s also attracting the attention of regulators. Read more »
NowThis News is trying to become a hub of short video news clips, and is using, of all places, Instagram Video to try to get there. Read more »
Why does LinkedIn care if you get your news there or anywhere else? The company knows the more news there is on LinkedIn, the more likely you are to visit, and… Read more »
Yahoo’s VP of Sales explained how the site’s new focus on customized news and content will eventually lead to more dollars from native advertising. Read more »
A new version of BuzzFeed’s app lets readers create a personalized story feed. The tool may be a model for publishers trying to navigate the mobile ad market. Read more »
There is no magic bullet that is going to “save newspapers,” and that includes using native advertising and other forms of sponsored content in the print version, despite what one publishing… Read more »
Critics of the whole concept of “native” advertising may see the Washington Post’s latest foray into sponsored content as problematic, but it’s actually a pretty smart experiment. Read more »