As Medium founder and former Twitter CEO Evan Williams points out in a recent post, there is still far too much obsession with metrics like pageviews and unique visitors instead of… Read more »
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of… Read more »
Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has… Read more »
Everyone from BuzzFeed to the Washington Post seems to be chasing after viral content because of the traffic it brings — but all this does is reinforce how doomed the pageview-based… Read more »
Some call it aggregation, while others call it copyright infringement or even theft. In a recent Twitter debate sparked by a post on the topic, Digiday’s editor-in-chief and Business Insider founder… Read more »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we… Read more »
Any web service that is growing as quickly as Tumblr is should be of interest to Facebook — but especially one that focuses on creating and sharing viral social content, and… Read more »
Some proponents of newspaper paywalls — including a columnist in the Columbia Journalism Review — argue that charging readers for content results in better journalism than the free and advertising-supported model… Read more »
The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model… Read more »