In a move aimed primarily at users of its textbooks, iPad publisher Inkling is making all of its titles available for the iPhone. The company’s interactive ebook publishing platform, Habitat, now… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
Over the holidays, I ended up reading an awful lot using my iPhone/iPod touch. I started with The Curious Case of Benjamin Button, just to determine whether or not I wanted… Read more »